Why a Fractional CMO, Head of Growth or Growth Marketing Consultant?
Growth that’s hands-on, high-impact, and built for speed.
With 20+ years of experience helping companies rapidly scale revenue, I offer flexible, fractional marketing leadership that blends strategy with execution – without the cost, risk or commitment of a full-time hire.
From early dot-comes to today’s fastest-growign starts, I’ve spend over two decades helping businesses acquire, convert, and retain customers. My approach blends strategy with hands-on execution to drive real, measurable results.
Over 30 founders, executives and team members have shared public praise for my leadership, impact and results. These aren’t just endorsements- they’re proof of consistent, high-quality outcomes.
I’ve led growth across industries including SaaS, marketplaces, e-commerce, food, education, health, auto, and financial services. This cross-vertical experience means I bring fresh strategies, proven playbooks, and flexible thinking to every engagement.
Whether as an internal head of growth or external partner, I’ve driven growth for each of these companies and many more.
Whether you’re a solo founder, a lean startup team, or existing team needing a growth strategy – I step in where you need traction most.
You’ve validated your product but haven’t hired a marketer yet. You want a trusted partner who can build your growth engine from scratch – and own it like it’s their own.
You need someone who can act as your Head of Growth — bringing clarity, speed, and expertise without the overhead of a full-time exec or bloated agency.
You need strategic leadership, smarter testing, or help leveling up performance. I step in to find and fill the gaps, whether it’s acquisition, funnel, or lifecycle.
“Paul drove measurable growth across our entire funnel, from paid acquisition to lifecycle.”
— Jeremy Conway, CEO, MAD Security
Drive high-quality traffic with efficient, data-backed campaigns. From Meta and Google to TikTok and YouTube, I build, launch, and scale channels that convert.
Turn new users into loyal customers. I design onboarding flows, re-engagement campaigns, and lifecycle sequences that increase LTV and reduce churn.
Every decision should be driven by data. I set up tracking, attribution, and funnel experiments to identify what’s working—and double down on it.
A sample of testimonials from former managers, colleagues & clients.
“Paul is a sharp, methodical and extremely detail oriented growth leader. He is a great asset to any startup looking to scale and diversify their growth channels. We hired Paul because we had hit a wall with our growth efforts. He came in and within just a few weeks, diagnosed the underlying issues and helped us built a very realistic understanding of our acquisition funnel…”
Founder @ Inverse Wealth
Former CPO @ Draft & Maker.ai
Former VP @ Mixmax
“I highly recommend Paul Lee for his exceptional contributions to our demand-generation marketing efforts at MAD Security… His expertise in developing targeted landing pages and conversion funnels for our various content offerings, like assessment quizzes and ebooks, has been a game changer… Moreover, Paul served as a dynamic sounding board for ideas around sales strategies. His innovative approaches to lead follow-up tactics have enhanced our team’s ability to convert leads into valuable customers. Under his guidance, we have seen remarkable improvements in our overall marketing strategies, directly contributing to our company’s growth and success…”
CEO @ MadSecurity
“At Munchery I worked directly with Paul on a number of projects relating to customer acquisition. Among his responsibilities, Paul tracked and measured customer engagement and conversion on our website and mobile apps. He managed both online (Facebook, Google, referrals, promotional discounts, partnerships) and offline (direct mail) acquisition channels. One of his notable accomplishments was the design of our multi-touch attribution model, which tracked all customer engagements thru our website and mobile apps, informing decisions to optimize marketing spend. Paul was a hard worker, likable, and extremely humble.”
Head of Engineering @ Swell
Paul is a full-stack marketer with a significant breadth of skills. Paul came in and immediately went to work on low hanging fruit, including SEO, ASO, and various retention projects to get our customers to their 2nd and 3rd orders. His bigger efforts were devoted to Facebook and early Twitter ad experimentation, and honed in our spend during a critical time of fundraising between Series B and C. As there are no silver bullets in marketing, Paul brings a wealth of experience to attack the problem and willing to guide everyone to where the data takes him. I always appreciated his honesty and humility, especially under the pressure in a fast-growing startup environment.
Partner @ Headline
Founder & Former CTO @ Munchery
“Paul is our fantastic Head of Growth for Tutoring. He came in when this new service was still very much in its infancy, there was little growth or marketing motion to speak of, and very limited resources… relentless and scrappy… He helped us up-level our marketing stack, prove out new channels, accelerate our pace of experimentation and bring in awesome teammates to run core marketing functions. 10/10!”
CPO @ Owner
Former CEO @ Remind
“Paul’s leadership brought clarity and direction to our team, making collaboration simple and productive. As a creative, it was awesome to collaborate with Paul on various campaigns and product launches. He has a natural talent for identifying growth opportunities and executing strategies that drive results. Paul’s project management skills kept everything aligned, ensuring that our initiatives were executed well. Anyone would be lucky to have Paul guiding their marketing initiatives.”
Art Director @ TruPlay Games
Real-world results across early-stage, series A-B companies and high-growth DTC brands. Here’s a sample of the kinds of outcomes I’ve helped drive:
📈 $12M → $65M ARR, Raised $113M in 2 Years
Scaled food e-commerce marketplace growth engine via Google, Facebook, referrals & direct mail.
→ Series A > C · Food E-commerce Celivery
📈 $15M → $55M ARR, Raised $180M in 2 Years
Scaled food e-commerce marketplace growth engine via Google, Facebook, referrals & direct mail.
→ Series B > D · Auto Marketplace
🎯 3.5x ROAS at Scale
Consistently maintained strong ROAS on $400K+/mo paid budget.
→ Various E-Commerce Performance Marketing
📬 25% of Revenue from Email from Scratch
Built automated lifecycle flows & newsletters to maximize retention.
→ Subscription SaaS · Retention
💰 266% Revenue Growth with 70% Reduction in CAC.
Achieved 33% Lower CAC vs leading competitors. Used mix of paid search, social, promos and direct mail.
→ B2C Marketplace
💵 $4K → $400K Monthly Spend
Scaled paid acquisition profitably across Meta & Google in under 12 months.
→ DTC – Full Funnel Strategy
💸 Meta & Instagram Marketing +90% in Revenue while dropping CPA by 80%
Achieved thru relentless growth experimentation & testing + segmented analysis
→ B2C E-Commerce, Meta / IG
🎯 $3000 CPA Display & Retargeting Channel → reduced to <$40 CPA.
Achieved thru meticulous placement optimization, hyper targeting & efficient segmentation.
→ SaaS / Software, Display
🌱 Built Startup from team of 0 to 25, $0 to $45M in Revenue
Named #1 Fastest-Growing Marketing Agency in Deloitte Fast 500.
→ Start-up Experience
🏠 Top 5 Google Spender for #1 Real Estate Marketplace on the Web.
Grew from $12M to $50M. Company was Acquired.
→ Google Adwords, Display, SEO, Real Estate
📈 683% Increase in Paid Customer in first year.
New Online Edtech SaaS service (subscription). Massive growth with limited budget.
→ SaaS / Services, Edtech
🏅Gaming Subscribers +46% Subscribers, -83% CAC.
First 6 months, increased subscriber base while simultaneously reducing CAC.
→ Gaming, App, Subscription
🚀 B2B Demand Gen Paid Leads +500% YoY
Built & utilized lead hooks such as assessments, ebooks, and landingpage testing > increased efficiency of paid campaigns.
→ B2B, Demand Generation
✉️ Direct Mail – +300% Sale Lift & 100% Rise in Down-Funnel Revenue.
Designed & executed successful direct mail campaigns focused on target areas.
→ Direct Mail Marketing
Visit our Growth Marketing Blog to read & learn about all things Growth Marketing.
When does it make sense to hire a fractional CMO? If you’re a startup navigating product-market fit or gearing up for Series A, the answer might be: sooner than you think. Today’s high-growth companies are rethinking how and when they hire marketing leadership. Gone are the days when your only option was to hire…
Hire a Fractional CMO, Head of Growth, or Growth Marketing Consultant